Vice President of Business Development
hitbox Entertainment GmbH
“Branded Enables Connections that Matter”
Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.
We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.
Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.
Where online content makers, the digital entertainment industry and fans come together to innovate the future of online entertainment.
This two-and-a-half day event is one part conference and one part workshops for those in the entire value chain of the digital entertainment industry.
Vice President of Business Development
hitbox Entertainment GmbH
Aladin Ben serves as Vice President of Business Development at Hitbox TV. In this role since December, 2013, he has helped to grow Hitbox to over 6MM monthly active users. His role includes the attraction of the site’s larger partners and building out the business development team among other activities. Aladin is responsible for completely new and innovative strategies in the fields of content creation, eSports activities and business strategies. Hitbox.tv is a global innovator in gaming and eSports live-streaming. With a product focusing on a delay free experience between streamers and their viewers, it aims to bring interaction to a level that hasn’t been achieved in the industry before.
Brighton Boy Alfie is very popular with the ladies. His observational and humorous main channel videos will both strike a chord and make you laugh. Get to know Alfie that little bit more on his daily vlogging channel, PointlessBlogVlogs and follow him around on his day to day life where you’ll see more of him and his adorable pug Nala.
Head of Content Strategy, APAC
Andrew is a Senior Brand Strategist with an 18-year pedigree in developing compelling content strategies and solutions so that brands can cut through clutter to make both a business and marketing impact. Like his clients and their customers, he is a consumer first. While understanding that Experience, Design, Data and Technology are crucial to the overall solution, consumer centricity is paramount to everything he does.
Ben Israel is the General Manager of Proximity, Singapore, where he helps brand and businesses navigate change and solve complex marketing challenges in the new digital economy.
Prior to Proximity, Ben gained extensive and proven experience in several senior positions in agencies and companies including leading Edelman Digital in Malaysia and Singapore, overseeing digital integration as head of digital in McCANN and driving global growth opportunities with clients such as Rakuten and Uniqlo at Adobe.
Co-Founder and Chief Creative Officer
Bing Chen is Co-Founder and Chief Creative Officer of Victorious, a new media platform that powers and unites the world’s most creative communities.
Previously, Bing was the YouTube Global Head of Creator Development & Management at Google, where he was responsible for generating and aligning the global creator acquisition and development program strategy with 50+ cross-functional leads. In addition, he oversaw several company projects that engaged more than 250 million content creators worldwide—from musicians to filmmakers, chefs to beauty gurus. Bing co-founded and co-led initiatives such as the global expansion and evolution of the YouTube Partner Program.
In 2014, Bing was recognized as one of Forbes’ Top 30 Under 30 rising leaders.
Director of Business Development, South East Asia
Charlie is a seasoned digital media executive with global experience across programmatic advertising, as well as the wider media and entertainment sectors.
Having previously been based at RadiumOne UK for three years, Charlie was part of the UK Management team in his role as Head of Commercial. This entailed overseeing their strategic sales focus across tier one advertiser accounts, as well as managing key sports & entertainment rights-holder and publisher relationships.
Prior to RadiumOne, Charlie held a number of marketing and commercial roles at start-ups and a leading global entertainment company, including five years at Universal Music Group where he oversaw all digital marketing activity across one of their front line labels.
In his new role as Director of Business Development for South East Asia, Charlie is driving RadiumOne's global expansion into the region and will be based out of Singapore.
Head of Digital and Branded Content
Endemol Beyond Asia
Christopher Smith is the Head of Digital and Branded Content for Endemol Beyond Asia, the digital division of Endemol Shine Group. Endemol Beyond is a premium digital content producer, home to Michelle Phan’s ICON Network, Legends Of Gaming, and other premium content channels, working with talent around the world on original and branded content.
Previously a Partner at Mindshare Singapore, Christopher is a former creative director, chief strategist, and expert generalist, having worked with such influential clients as Apple, Disney, Quiksilver, Intel, Visa, and Unilever. Christopher led the APAC regional social media team, and led Mindshare Discovery, a content and experiential group within the global media agency.
Now focused on digital content across Asia, he and his team are working to bring great digital storytelling to the next generation of content creators for original, entertaining content.
Entrepreneur / Creator
Jateng Urbano Philippines
Chris is a digital creator and entrepreneur in Southeast Asia. Fluent in Bahasa Indonesia and Filipino (Tagalog), Chris brings Food and Fun from the Philippines to a global Tagalog speaking audience as the host and executive producer of MaputingCooking, with 21,000 subscribers on Youtube. Chris is also the Founder and Chief Sommelier of Wine by Chris Urbano, a boutique, online only wine distribution business in Manila.
Formerly a management consultant with BCG, Chris also advises select clients in Southeast Asia on corporate development and digital media strategy. Chris graduated with high distinction from the Australian National University in Economics and Asian Studies.
Group Talent Manager
Claire runs the U.S. operations of Gleam Futures, a
management agency who specialize in digital talent.
Claire moved to Los Angeles from London in 2010, joining StyleHaul, the largest
multi-channel video network in the fashion and beauty space.
There she developed international social talent and coordinated digital
campaigns including Maybelline’s 'Recreate The Runway', 'All Access Red Carpet'
in partnership with P&G and Banana Republic's 'True Style'. These campaigns
integrated traditional fashion and beauty brands with digital influencers.
Previously, Claire worked in-house for Benefit Cosmetics, producing and
managing global marketing projects and product launches.
Nissan Motor Corp.
Dan is Editor-in-Chief of the Nissan Global Media Center, leading a team creating multi-media content. The Media Center has produced more than 2,000 narrative stories highlighting the people, products, technology and relationships of Nissan and brands. Prior to Nissan, Dan worked at Reuters for 17 years as a business correspondent, and served as Singapore Bureau Chief. He is author of "Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback", a former president of the Foreign Correspondents' Club of Japan, and adjunct professor of Media Studies.
Television & Radio Host
Dom Lau, commonly referred to as “Asia’s Ryan Seacrest”, is the face and voice of Asia Pop 40 - the first regional weekly chart countdown radio show produced in Asia specifically for Asian radio. Dom debuted on network television in 2005 where he spent five years with Fox International Channels, presenting on Channel [V], STAR World, and STAR Movies. He then moved to host E! News Asia airing on the E! Entertainment channel, which is part of NBCUniversal. Dom has extensive experience reporting on-location around the world for album launches, film premieres, concerts and fashion shows and hosted “Live From The Red Carpet” at both the 79th and 81st Annual Academy Awards in Hollywood. Dom has interviewed over 50 A-list celebrities from around the world in film, television, music and fashion fields and continues to be one of the region's most sought after presenters.
Regional Managing Director
We Are Social
As Regional MD, Don oversees We Are Social’s ongoing operations, commercial development and strategic direction.
Don has over two decades of media and digital experience, including 15 years’ leading digital sales and marcoms initiatives for major publishers and broadcasters in Asia. Before joining We Are Social, Don served as SVP, Regional Strategic Digital Integration for FleishmanHillard.
Don previously served as director of integrated ad sales for ESPN STAR Sports, led sales and marketing for CNN’s social travel platform, and oversaw Turner Interactive’s commercial business in Asia.
He is co-founder and chair of the Asia Content Marketing Association.
Regional Head of Marketing Services
Emily Ketchen is Head of Regional Marketing Services for HP Asia-Pacific & Japan. She is responsible for integrated marketing to drive brand demand and revenue for HP in the region.
A respected strategist, Emily has specialized in technology marketing since 1996. Before she joined HP in 2011, Emily was Director of Global Agency Relations at LinkedIn, and formerly, Senior Vice President and Group Account Director at Americas McCann Worldgroup responsible for HP’s personal systems business. In addition to HP, Emily led the iShares US business and the North America portion of the Cathay Pacific Airlines business for McCann Worldgroup.
During her 27-year marketing career, Emily has held roles at Publicis & Hal Riney, Grey San Francisco, Dell, Poppe Tyson/Bozell Advertising, Falcon Cable TV and Iberia Airlines of Spain.
Director of Content and Operations
Gautam heads up partnerships for YouTube across Asia Pacific and is also responsible for YouTube's overall operations across the region. Prior to his current role, he led the Asia Pacific Product Partnerships team supporting several Google products including Search, Maps, Shopping, Finance and Video. Gautam has been with Google since April, 2005 originally based in California and in Singapore since January, 2009.
Gautam started his career as a Corporate Attorney at Brobeck, Phleger & Harrison LLP, a leading Silicon Valley law firm. He has a Juris Doctor from the Boalt Hall School of Law, at the University of California, Berkeley and a Bachelor of Arts, magna cum laude, from UCLA.
General Manager, Southeast Asia
Gautam Talwar serves as General Manager - Southeast Asia at Maker Studios, overseeing the short form media company's activities in audience development, brand partnerships and commercial development in Southeast Asia. Prior to Maker, Gautam was the VP of Business Development at FremantleMedia Asia where he oversaw ancillary and digital initiatives for franchises such as Idols and Got Talent. Gautam started his career at The Walt Disney Company where he held a number of strategy and business development positions in U.S. and Asia Pacific focused on Disney Channel, ABC and Disney Media Distribution. Gautam is a graduate of University of Southern California and holds an MBA in Finance and Entertainment
Global Business Development Director
Gita de Beer is the Global Business Development Director for Diageo Reserve. She has worked for Diageo since 2007 in a variety of roles including Innovation and Marketing. Prior to joining Diageo she worked at Unilever in various Marketing roles in Holland and Vietnam.
Gita’s passion at work includes using creativity as a critical tool for competitive advantage and ensuring that a focus on marketing and big Ideas is central to all business activity. She believes that working in partnership with agencies is critical to create magic for the people she works with, the business and its brands.
Outside work her interests include music, geo politics, and the arts.
Director of Strategy and Business Development, Asia Pacific
From quantum physics to performing dance, Gwen engages in diverse passions, travels extensively, and thinks about the future a lot. She has built and sold a startup, ran an investment fund, and continues to track innovation in some of the world's largest markets and angel invests. Gwen has lived in Singapore, California, and Vietnam, speaks 3.25 languages and had almost fallen into a crevice – into what would have been certain death - while hiking a snow-covered volcano in Chile. Her latest hobby sees her attempting to make people laugh through improv comedy.
Vice President - Client Development, Asia Pacific
Henry has 17 years experience in the digital advertising and search marketing arena. His career began in digital media at MediaVest in 1998. From there, in 2003, Henry moved up to Group Account Director at Mindshare running the IBM and Nike digital accounts.
In 2005 Henry saw an opportunity and left Mindshare to set up Circus Street, a consultancy business managing digital change within the traditional publisher sector tackling issues like website monetisation, digital product development and digital sales strategy for the likes of ITV, Guardian and Bauer. He returned to the Mindshare in 2009 as Head of Online Display and Mobile at before spotting the future trend towards automation and programmatic, moving to GroupM to help launch Xaxis UK in 2011.
After two years of rapid growth he decided to take on the challenge to evangelise programmatic media and help build the Xaxis product in the developing markets of Asia.
VS Media Limited
Ivy Wong is the founder of VS Media, a Next Generation Media Company empowering creative talents. VS is a MCN focus on Chinese creators with office in HK, Taiwan and China empowering over 500 creators and their 30 mil+ subscribers. Over an 18 year period, first in a role as Asia’s Senior Director of Global Sales at Yahoo! And then as Chief Operating Officer of TVB.com, CEO of Next Mobile Limited, Ivy has led three media brands into the number one digital position in Hong Kong.
James is Managing Director at MinerLabs Group, a regional agency designing and delivering TV Everywhere, Over-The-Top Video, Social Media and Mobile Application solutions for leading media and technology companies. Previously, James was SVP at ESPN STAR Sports/now FOX Sports Asia, where he led the Asian digital media business. Before ESPN STAR/FOX Sports Asia, James was Head of Creative Services at GroupM, where he founded their Asian digital production, and social media practices. Prior to GroupM, he was in senior leadership positions at Blue Interactive Marketing, Scient, Praxis Management Consulting, Y&R WCJ Advertising, About.com, and Prodigy Internet.
Jasper began his career in advertising in 1987 in London at Chris Ingram Associates moving to Eurosport in 1992. He relocated to Asia in 1995 to work for Star Sports and joined (music channel) Channel [V] in 1997 where he constructed many branded content deals whilst also working on the launches of channels in Australia, Thailand, Philippines and South Korea. Continuing to make connections that matter, Jasper co-founded Branded Ltd in 2001 and has since created the “Matters” series of events and the YouTube FanFest. Most recently he has been instrumental in launching the Asian Sponsorship Association, serving as its inaugural President.
Head of Business Development
Beach House Pictures
Jim has produced and executive produced in a wide variety of programming genres including live sports, documentary, travelogue and entertainment for both TV and online platforms.
Jim was an Executive Producer at ESPN / Star Sports and Fox Sports before joining Beach House Pictures as Head of Business Development in 2014. Credits include Samsung / Carlsberg Kick Off, Game – Presented by Dell, Freedom Riders Asia for Shell Advance and Photo Face Off S3 - Presented by Canon and bespoke TV and online content for brands such as HTC, Chang, Electronic Arts, Castrol, Singtel, Kia, Standard Chartered, Singapore Tourism Board and Changi Airport Group
John Lee is the CEO and Founder of Gamera Networks, a multi-platform video community platform focused around the e-Sports and game spectator market in Asia. In addition to founding Gamera, he sits on the boards of several eSports and social media companies, including Ryze Gaming (www.ryze.gg), Nemesis (www.nemesis.com) and MIGME (www.mig.me).
Prior to founding Gamera, he was the Chief Strategy Officer for Zenimax Media Asia Pacific, a global games holding company which included such products as the Elder Scrolls Online, Fallout and Skyrim. Prior to Zenimax, he was the Chief Strategy Officer at GigaMedia (NASDAQ: GIGM) which was a early leader in the eSports Asia market with select Asia market rights for such titles as Diablo, FIFA Online, Freestyle Basketball and Starcraft II. Earlier in his career, he was a senior associate at Softbank Venture Capital and an associate consultant at McKinsey & Company.
Johnson started his career in Harvard Law School as a research assistant. Following that, he joined Fidelity Investments in Taiwan as a research analyst. After his MBA, he joined McKinsey & Company, where he was last an associate principal in its Taipei office. He was a leader in the cleantech and sustainability practice in McKinsey Asia, At the same time, he also worked on various media related projects. He later went on to work for the World Economic Forum in Geneva, where he led an initiative on circular economy by working with top stakeholders in the world. He now leads business development and e-sports for Riot Games in China. He holds a Ph.D. in strategic management from Guanghua School of Management, Peking University
Josh is the CEO for GroupM Content across the APAC region. The business operates across 15 markets and comprises the largest network of brand-focused content agency businesses (embedded within the GroupM media management agencies) in the Asia Pacific region with over 300 dedicated specialists developing content strategy, production, measurement, optimization and integration for some of the world’s largest advertisers and brands. He also oversees the Group's Content Investment and Rights Representation businesses. Before joining GroupM Josh spent 10 years working at PepsiCo International in various Brand Marketing roles and has lived and worked in Bangkok, Singapore, Sydney, Manila and Hong Kong.
Vice President and Managing Director
Kim has over 18 years experience in Advertising both in creative and media agencies, working for some of the top agencies in the world. Kim joined SapientNitro as MD of the London office and in 2012 moved to Singapore to run both the Singapore and Hong Kong offices (90 People and $20m+ revenue, with global clients such as Unilever, MetLife, AIG, Eu Yan Sang, Harley Davidson, Coke, Lane Crawford, Moët and Hennessy, Hyundai, and Citibank). Kim is at the forefront of helping clients navigate and orchestrate their brand stories within their storyscape.
Head of Creative
Luke is the global head of creative at Maker Studios and collaborates with a selection of their 55,000 creators to devise and produce new entertainment properties for a variety of brands and broadcasters across Asia and the world. Luke is also a writer, director and producer whose credits include television, features and pioneering cross-platform interactive formats KateModern and Dubplate Drama.
Marcus Butler TV
King of the sketches, Marcus Butler has been making videos on YouTube for five years. He also vlogs on his MoreMarcus channel where you can get a behind the scenes look on his London life including lots of healthy eating & working out.
Director, Product Revenue
Maya Hari is the Director, Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets at Twitter. Maya's focus within Twitter is to drive leadership and adoption of Twitter’s new technologies and products among brands, advertiser and agencies.
She brings diverse business experience having led functions in Marketing, Sales, Business Development & Product Management.
Prior to Twitter, Maya spent over 15 years in the digital media, mobile and eCommerce industries across the US and in Asia Pacific region for brands such Samsung, Google, Microsoft & Cisco. She was also responsible for launching and bringing internet and mobile offerings for top tier publication titles such as Vogue, GQ and Condé Nast Traveller in Asia.
Maya has an MBA from INSEAD and an MS in Engineering from Utah State University.
Maya can be found on @maya_hari
Creative Director & Head of Production
NBCUniversal International Networks – Asia
Natalie Gee is a multi-award-winning Creative Director at NBCUniversal International
Networks Asia. Natalie is responsible for driving creativity and brand integrity, as well as strengthening the presence of
NBCUniversal’s channel brands with consumers, affiliates and advertisers in Asia.
Also, as Head of Production, Natalie spearheads all aspects of content creation and
on-air promotions. This includes the portfolio’s local production initiatives, from long
form specials and original series to short form content. She also oversees creative
direction for all off-air marketing efforts and leads a team of producers and
Managing Director Asia
Brand New Media
As Managing Director of Brand New Media and one of the leading industry figures in the Asian content marketing sphere, Nick is an experienced, flexible, results oriented media and marketing strategist.
He has over twenty years track record delivering across global markets with extensive experience in blue chip media brands such as the BBC, the Daily Telegraph, CBS and Yahoo!, and has been based in Asia for almost a decade working with world famous brands such as MediaCorp.
He is an accomplished industry contributor, helping to launch trade associations including the Interactive Advertising Bureau (IAB) and the Asia Content Marketing Association (ACMA).
Xbox Greater Asia
As General Manager for Microsoft’s Xbox Business in Greater Asia, Rennie Addabbo is responsible for the marketing and category management for the Xbox brand and business across Korea, Singapore, India, Australia, Japan, New Zealand and Greater China. Rennie sits on the global creative council where he oversees the Xbox Brand within Microsoft.
Rennie spearheaded the launch of Xbox One in China in 2014, and was responsible for working with the local and global leadership teams on sales and marketing for Xbox in China.
GM Asia Pacific & SVP International
Richard is GM Asia-Pacific & SVP International at Rightster, where he is responsible for developing the business and managing a global team of digital video specialists across Europe, North America and Asia-Pacific. Based in Singapore, Richard helped to launch Rightster's APAC operations and acquire new publisher, content owner and brand partners from across the region. Prior to Rightster, Richard spent 8 years at Google in Asia-Pacific, where most recently he managed YouTube Sports Partnerships across the region. Richard has also worked in the digital team at ZenithOptimedia in Australia and holds Bachelors Degrees in Law and Management from the University of Canterbury in New Zealand.
VP, Digital Transformation
Gamekeeper turned poacher turned gamekeeper again. With 30 years of marketing experience starting at British Gas in Scotland. Jumped ship to agency side before boarding a plane bound for Malaysia in 1997. Spent 8 years building Grey Direct InterActive from scratch before following the path to the Shire with Robbins Brandt Richer in Auckland. The call of SEAsia was too much to resist and a move to head Proximity in Singapore beckoned. After nearly 4 years with a stint in content marketing inbetween it was back to client side at Lenovo. Building the Digital & Social COE plus heading WW Social Media Marketing for the org was the challenge over 4 years. And now as of 3 weeks ago - VP, Digital Transformation at StarHub
Digital Content and Creative Collaboration Expert
Stuart is a content strategy and digital marketing expert who loves helping brands creatively transform their online presence.
He has over 15 years of experience working with the world’s top influencers, tech companies and brands including SK-II, Vicks, Google, Facebook and Instagram, across the US and Asia.
Most recently, he created SK-II’s “Beauty Circle” digital influencer strategy and founded the “Beauty Bound” competition, a first ever collaboration between YouTube, P&G beauty brands and top beauty creator Michelle Phan.
He has been recognized by Marketing Magazine’s Excellence in Marketing and PR Awards multiple times and is a guest speaker at the National University of Singapore, adtech, Spikes Asia and YouTube Fanfest.
He loves technology, science fiction, gaming, travel and dogs.
VP & Managing Director, International
After a 8-year tenure at Google, he left the company to join Victorious to lead the company's international expansion and open Victorious' first international offices in London and Singapore. As Director, YouTube Music, Asia Pacific, he successfully built YouTube's music business in the Asia Pacific region for the past four years. Previously, he led YouTube's business in several European countries as well as sport partnerships in Europe by signing deals with major sport organizations such as the International Olympic Committee.
He is also an investor and advisor to several start-ups in Asia, and is releasing his first book about fans engagement later this year.
Hall 606 Level 6
1 Raffles Boulevard Suntec City
1 Empress Pl, Singapore 179555
+65 6332 7798
What they call me:
Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa.
What I really do:
Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.
Watch out for:
My close protection agent, Agatha.
Setting corporate strategy and steering the ship.
Coordinate maternity leave.
"No one looks back on their life and remembers the nights they had plenty of sleep".
In service for everything that relates to design & creative, come to me and I'll give you a solution.
Ensure anything people give me turns out to be pretty.
Lu or Bezza
Part of the money making machine when it comes to things that matter
Finding the best happy hour spots in town
New business and sponsorship opportunities.
Keeping it simple, Nat
Co-ordinate the suite of Branded’s global projects.
Paddle - the greater the distance the bigger the challenge.
Support in event production elements
The girl with crazy hair colour
I work with an awesome team to put on 3 crazy nights of new music.
The above and then some.
Anything Artist Relations / Festival Relations.
Ensure we deliver it & a bit for our YouTube FanFest partners and keep them coming back for more
Mastermind the execution of FanFest partnership collaborations + turn the value volume up loud
My big earring days - I mean business!
Anything other than sales.
Anything Jasper doesn’t want to do.
The longest service staff and a new mommy at Branded.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
“Don’t ask, don’t get.”
Program and Speakers.